What's now and next in employee benefits

Candidly at the World Economic Forum 2025

In an interview filmed for the World Economic Forum Annual Meeting 2025, Candidly CEO and Founder Laurel Taylor offers her insights on why AI-enabled, personalized digital experiences are essential to transforming financial wellness outcomes for the American workforce.

Watch the full interview now

We want to move away from shame and guilt, which many families feel around student debt, and recognize that where most Americans begin their journey with financial services is actually indebted. And that’s the perfect application of AI: the ability to […] be able to deliver a hyper-personalized experience for the user based on their unique situation and in the context of the unique benefits that their employer is offering to them.

Key takeaways: AI-driven employee benefits transform financial wellness outcomes

Student debt doesn't exist in isolation

More than 40 million Americans carry student loan debt — and while they carry that burden, they’re simultaneously working towards goals like homeownership, building retirement and emergency savings, and paying down other forms of debt.

Best-in-class tech enables best-in-class outcomes

AI- and data-driven tech enable hyper-personalized, digital solutions that understand the full context of the financial challenges users are facing — and the opportunities they can unlock.

We're putting smart policy into practice

Recent policy changes incentivize employers to support workers with student debt. Candidly translates this smart policy into practice through the application of highly personalized, digital employee benefit experiences that radically improve financial outcomes.