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Read moreIntroducing the Candidly Intelligence Center
Read moreMeet Cait — Candidly's new Conversational AI Tool
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Watch nowThe modern workplace is evolving more quickly than ever before — and HR leaders are discovering designing an employee benefits program that can keep up is easier said than done. Today’s employees expect more than just basics like health coverage and retirement, and flashy perks like catered lunches and that ping-pong table in the break room just aren’t cutting it anymore.
It’s no secret that student debt is a problem. For years, rising tuition costs have pushed students to borrow thousands of dollars in high-interest loans that take decades to pay off — and in the meantime, lock borrowers in a state of constant stress and hold families back from financial security.
And with federal student loan repayment officially back in full swing after a more than three year-long moratorium, borrowers’ stress, confusion, and uncertainty is at an all-time high.
So how can employers design a benefits program that really meets the moment — and maximizes ROI? The answer: student loan employer benefits. And with the number of organizations offering these perks trending upwards, it looks like HR leaders are starting to catch on.
The scale of student loan debt is jaw-dropping. 2 in 3 college-educated Americans leave school with student debt, spanning every generation, profession, gender, and race. 1
Student loans are the second most common source of consumer debt, ranking below mortgages and ahead of credit cards. 2
The national student debt balance totals $1.644 trillion, landing borrowers with an average balance just over $40,000. 3
Two-thirds of undergrads leave school with student debt and face monthly payments totaling $503 on average. 4
Millennials & Gen Z 5
Gen X 6
Baby Boomers 7
Depending on the typical educational attainment in your organization’s industry, your workforce’s average student debt load can range from bad (around $30,000 borrowed for the average Bachelor’s degree) to worse (well into six figures for advanced professional and medical degrees). 9-13
Women and people of color face greater barriers to financial health, stability, and wealth creation opportunities their whole lives — and borrowing for school is no exception. These groups are more likely to borrow, to owe more, remain in debt for longer, and struggle with repayment than their male and white peers. 14
After more than three years of a moratorium that began as a pandemic-era relief program, federal student loan repayment has resumed in full swing — a financial turning point that is reigniting the fight to engage, retain, and recruit employees. It’s no secret that employees don’t stop worrying about their personal finances just because they’re on the clock. But with many Americans’ financial stress at an all-time high, offering benefits that address the most common causes of that financial stress — including student debt — is key to keeping employees engaged.
By offering student loan benefits, employers can play a critical role in maximizing the impact of federal student loan programs – and reach their own business objectives at the same time.
SECURE Act 2.0 student loan retirement matching
For many, saving for the future comes in second to the much more immediate — and daunting — task of paying off student loans. But by allowing employers to match employees’ student debt payments with tax-advantaged retirement plan contributions, SECURE Act 2.0 eliminates the need for borrowers to choose between loan repayment and long-term financial security.
The potential impact of these student loan retirement match programs is huge. After all, a quarter of the 30 million Americans who are eligible for but not enrolled in their employer’s retirement plan cite their student loans as the reason they don’t participate, 38 and even those who are enrolled save significantly less than their non-indebted peers. 39
Public Service Loan Forgiveness
Public Service Loan Forgiveness (PSLF) was launched by the ED in 2007 with the promise of canceling borrowers’ remaining federal student debt after they’ve worked in the public sector full-time for ten years. Due to confusing eligibility requirements and a hefty administrative burden, PSLF went severely underutilized for many years until 2021, when the Biden administration kicked off an initiative to reform the program.
This initiative has helped hundreds of thousands of borrowers access PSLF — and receive loan forgiveness — in the years since, and has enabled PSLF-qualifying employers to much more effectively leverage PSLF as a retention and recruitment strategy.
Student loan benefits come in all shapes and sizes – and can be tailored to any budget, industry, or company size. Today’s most in-demand student loan benefits include:
When designing your student loan benefits program, key considerations include:
Solutions: Student Loan Employer Contributions, Core platform
Eligibility: All employees with student debt
Contribution frequency: Monthly
Contribution amount: $100
Solutions: Student Loan Employer Contributions, Public Service Loan Forgiveness, Coaching, Core platform
Eligibility: All employees with student debt; contribution amount varies by employee tenure
Contribution frequency: Quarterly
Contribution amount:
0-1 years: $200
1-5 years: $400
5+ years: $600
Solutions: Student Loan Retirement Match, Core platform
Eligibility: All employees with student debt
Match frequency: Annually
Match amount: Up to 3.5% of employee’s annual salary matched
Solutions: Coaching, Public Service Loan Forgiveness, Core platform
Eligibility: All employees with student debt
Frequency:
Common strategies for tailoring your student loan benefit to your budget include:
Offerings
When introducing a new student loan benefit, starting with offerings that aren’t contribution-based (such as optimization tools and coaching services) can help a tight budget go further.
Tiered contributions and eligibility
Consider designing a student loan repayment contribution that tailors eligibility and contribution amount based on specific criteria (e.g. years of service or job type) — plus, the eligibility criteria and contribution amounts can always be adjusted later on.
Optionality
Allowing participants to choose their own financial and/or holistic wellness perks from a selection of offerings can help deliver student loan benefits to the employees who need them most while staying spend-savvy.
The time for student loan benefits is now – and Candidly can help you meet the moment with a proven solution with demonstrated results.
We partner with employers — of all sizes, and across all industries — to tackle the modern workforce’s top barrier to financial wellness while strengthening engagement , supercharging retention, and building inclusive, holistic workplace wellness. Our benefits platform include capabilities for:
1 https://ticas.org/wp-content/uploads/2019/09/classof2018.pdf
2 https://educationdata.org/student-loan-debt-statistics
3 https://educationdata.org/student-loan-debt-statistics
4 https://thecollegeinvestor.com/33643/average-student-loan-monthly-payment/
5 https://educationdata.org/student-loan-debt-by-age
6 https://www.onlineu.com/magazine/generational-attitudes-paying-for-college
7 https://www.bankrate.com/loans/student-loans/student-loan-debt-by-generation/#genz
8 https://educationdata.org/student-loan-debt-by-age
9 https://www.bloomberg.com/news/articles/2021-06-17/student-loan-growing-share-of-1-7-trillion-debt-pile-held-by-older-americans
10 https://www.savingforcollege.com/article/average-student-loan-debt-at-graduation
11 https://www.nerdwallet.com/article/loans/student-loans/average-nursing-student-debt
12 https://www.bankrate.com/loans/student-loans/average-dental-school-debt/
13 https://www.nerdwallet.com/article/loans/student-loans/average-student-loan-debt-veterinarians
14 https://www.nerdwallet.com/article/loans/student-loans/average-pharmacist-student-loan-debt
15 https://educationdata.org/student-loan-debt-by-gender
16 https://educationdata.org/student-loan-debt-by-race
17 https://educationdata.org/student-loan-debt-by-race
18 https://educationdata.org/student-loan-debt-by-race
19 https://educationdata.org/student-loan-default-rate
20 https://educationdata.org/student-loan-default-rate
21 https://thehill.com/changing-america/enrichment/education/3658639-majority-of-student-loan-borrowers-link-mental-health-issues-to-their-debt/
22 https://www.zippia.com/advice/student-loan-statistics/
23 https://www.zippia.com/advice/student-loan-statistics/
24 https://www.yahoo.com/now/third-borrowers-spending-student-debt-rent-160918214.html
25 https://www.surveymonkey.com/curiosity/cnbc-invest-in-you-jan-2022/
26 https://tiaa.new-media-release.com/mit-agelab/downloads/AgeLab_Student_Debt_Executive_Summary.pdf
27 https://www.prnewswire.com/news-releases/Americas-spend-more-than-20-of-their-take-home-pay-on-student-loan-debt-impacting-their-long-term-financial-health-300898679.html
28 https://educationdata.org/student-loan-debt-by-race
29 https://shrm.org/ResourcesAndTools/hr-topics/benefits/Pages/Employees-Financial-Issues-Affect-Their-Job-Performance.aspx
30 https://www.adp.com/spark/articles/2018/10/whats-on-your-employees-minds-financial-stress-and-workplace-performance.aspx
31 https://www.pwc.com/us/en/services/consulting/business-transformation/library/employee-financial-wellness-survey.html
32 https://www.cnbc.com/2017/10/17/student-loans-take-a-mental-toll-on-young-people.html
33 https://www.dpeaflcio.org/factsheets/student-debt-a-critical-challenge-facing-professionals
34 https://www.shrm.org/topics-tools/news/benefits-compensation/employers-explore-repaying-student-loan-debt
35 https://www.pwc.com/us/en/services/consulting/business-transformation/library/employee-financial-wellness-survey.html
36 https://www.forbes.com/sites/laurencebradford/2018/03/30/student-loan-repayment-the-job-perk-of-the-future/
37 https://www.cbre.com/insights/articles/what-millennials-really-want-in-the-workplace
38 https://tiaa.new-media-release.com/mit-agelab/downloads/AgeLab_
39 https://fortune.com/2022/12/21/omnibus-bill-could-help-student-loan-borrowers-save-retirement-401k/
40 Based on Candidly platform data retrieved as of January 2024.
41 Based on Candidly platform data retrieved as of January 2024.
42 Measured by employee census data from May 2022 – October 2023.